NEN expands digital investment as it looks to develop multi-channel player experiences.
BROOMFIELD, Colorado – October 13, 2015 – National Entertainment Network (NEN) today announced that it has partnered with GamerGreen, the industry-leading gaming rewards platform, to power its innovative new rewards program.
Launched in 2015 with the goal of building a globally recognized rewards ecosystem, GamerGreen’s free loyalty/rewards program allows players to track wins, bank points (G’s) and redeem points for rewards. “Having a family business within the entertainment vending space for nearly 25 years has given us the ability to leverage our industry knowledge and expertise and infuse it with my passion for technology” said Philip Marzullo Founder/CEO “We have the ability to revolutionize our entire industry; I see the entertainment vending space as that last piece of affordable ocean front property.”
NEN’s investment to develop the loyalty program and supporting efforts that will come to market over the next several months are the first in a series of digital investments in developing multichannel player experiences that are more relevant to today’s players; improving the expected reward(s) of playing its machines; and, driving additional value to its clients.
As the nation’s largest retail front-end amusement industry vending company, National Entertainment Network looks to raise the bar by integrating digitally-based products and program enhancements to its product roadmap. “Introducing the rewards program coupled with the unlimited capability of digital technology to the current physical experience with our cranes adds a whole new dimension to amusement,” said Ed Flaherty, CEO. “It also allows us to develop insights into our players’ preferences.”
After a successful launch in a limited number of markets, NEN will be rolling out the GamerGreen loyalty program in October to its plush machines nationwide.
GamerGreen is headquartered in San Jose, California in the heart of Silicon Valley. The company was founded on simple principles:
Connect with players and reward them for being loyal. The platform connects players to a mobile application and website that allows them
to bank loyalty rewards to their virtual wallet and redeem those rewards on our online store.
About National Entertainment Network
National Entertainment Network (NEN) is the largest front-end retail and amusement vending company in the nation, headquartered in Broomfield, Colorado. NEN defines amusement vending entertainment with a diverse first-tier entertainment/confection portfolio of products operating over 135,000 coin slots located in over 20,000 of the most popular retail and restaurant locations throughout the United States and Puerto Rico. As for over 25 years, NEN continues to focus on clients by providing quality entertainment for their customers and patrons.